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Rachel Berger is a designer in California. Lately, she’s been into current events, reading and writing, architecture, technology, cities, politics, identity, and fiber.

Boom Bust Flag 

for San Francisco Magazine
2015

Since the Gold Rush, San Francisco’s story has been one of huge windfalls and huge losses. This flag reflects those extremes. Its zigzagging arrow can point up in prosperity and down in hardship, allowing the flag to change with the times. If you’re feeling like you’re going down while everyone else is going up, you can say it with your flag.
cities